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Hello ! 

I’m Rohini Singh, a systems-minded user researcher and strategist with a fervour for building impactful products.

 

I lead collaborative teams with diverse skill sets to create a treasured value for users, businesses, and our ecosystem as a whole.

Currently @ Spotify

Selected work

Work
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A research driven journey towards high-quality data and increased developer productivity

Taking the stress out of servicing appointments with a single, forward-thinking, full-service app.

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Understanding the work-environment mental models of NM Technologists to enhance product usability, learnability and efficiency while reducing health risks.

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Comprehending India’s emotional journey from preparing to sipping a cup of tea to create a device that offers an automated cup of joy.

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Exploring current journeys and bottlenecks in the boat-jetty transport system to create seamless and unforgettable travel experiences.

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Uncovering Indian mindsets regarding home cleaning, their perceptions of robotic home cleaners and the roadblocks leading to slow adoption, to create a product placement strategy.

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