About Me
I'm a systems thinker with a drive to create meaningful experiences grounded in users’ perspective. I aim to drive change by uncovering unique insights that inform both creative solutions and strategic decision-making.
I have led research activities in a wide array of domains including healthcare, usability, public service systems, trend forecasting, product innovation and more. With a nimble, creative and pragmatic approach, I strive to push the boundaries of agile research to design strategic solutions that elevate business as well as user happiness.
EXPERIENCE
Aug 2020-Present
UX Researcher
SHELL
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Managed all generative and evaluative research initiatives in the complex Shell Fleet Solutions ecosystem for 5 top-priority product lines with a focus on Europe Market.
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Drove product roadmap decisions by conducting strategic UX research, utilizing various methods such as remote usability testing, diary studies, ethnography, interviews, and surveys
-
Demonstrated UXR ROI to win buy-in from executive leadership in several product lines, accelerating the growth of Shell's in-house research capability from a team of 1 to 10 researchers and beyond; also provided end-to-end support in the hiring process
-
Trained and mentored researchers and designers in lean user research and analysis methods to cultivate a culture of empathizing with end-users within product teams
-
Audited existing research processes, identified bottlenecks, defined best practices and SOPs, which led to standardised, high quality work and increased stakeholder satisfaction.
Aug 2018-2020
Senior Design Researcher
TATA ELXSI
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Led and empowered project teams through crisp project planning and execution for local and international projects
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Drafted pitch proposals, managed project timelines, deliverables, and client relationships
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Helped clients such as GE Healthcare, Samsung, Panasonic, Kochi Metro and Exxon Mobil to uncover new markets by translating research insights into new opportunities.
Jun 2016-Aug 2018
Design Researcher
TATA ELXSI
Drove Tata Elxsi Consumer Trends program publishing yearly trend reports for 4 consecutive years. (link)
Crafted a research framework ("Inquire-Infer-Inform") for streamlining the research process that continues to serve as the main strategy for manoeuvring projects from problem space to pragmatic solutions.
// Clients include Nagpur Metro, Asian Paints, Tata Sky, Panasonic, Arçelik, and Daimler
Jan 2016-Apr 2016
Internship
TATA ELXSI
// Worked on a self initiated inquiry into the problems faced during city-travel. I suggested IoT based systemic solutions for development by the internal tech teams.
// Supported the research team on live projects
Jun 2015-Jul 2015
Internship
ONIO DESIGN (NOW TURIAN LABS)
// Assisted the project team in mapping priority features and price tolerance of feature package modules for a crane platform by Mahindra.
// Created the visual language for 2 different board games focused on enhancing the learning ability of kids.
EDUCATION
2014-2016
Master of Design
NATIONAL INSTITUTE OF FASHION TECHNOLOGY - MUMBAI
Design Research, Design Thinking, Research Methodologies
2010-2014
Bachelor of Technology
UNIVERSITY INSTITUTE OF ENGINEERING & TECHNOLOGY - PANJAB UNIVERSITY
Electronics & Communication Engineering
// Designing Head for Annual Tech Fest (2013)
SKILLS
Research scoping and planning, articulating clear objectives, deliverables, research plan, execution timeline and milestones
Storytelling insights using Adobe Illustrator, Premier Pro, InDesign, Photoshop & PowerPoint
Microsoft Excel, Power Point,
Projects - Advanced
Experienced in leading immersive research activities such as contextual inquiry, diary study, ethnographic interactions, and group sessions
Proficient in distilling insights to inform creative solutions and strategic decision-making
Integrating user research in Agile product design environment
EXPERIENCE
Aug 2020-Present
UX Researcher
SHELL
-
Managed all generative and evaluative research initiatives in the complex Shell Fleet Solutions ecosystem for 5 top-priority product lines with a focus on Europe Market.
-
Drove product roadmap decisions by conducting strategic UX research, utilizing various methods such as remote usability testing, diary studies, ethnography, interviews, and surveys
-
Demonstrated UXR ROI and give talks and presentations to educate stakeholders to win buy-in from executive leadership in several product lines
-
accelerating the growth of Shell's in-house research capability from a team of 1 to 10 researchers and beyond; also provided end-to-end support in the hiring process
-
Trained and mentored researchers and designers in lean user research and analysis methods to cultivate a culture of empathizing with end-users within product teams
-
Audited existing research processes, identified bottlenecks, defined best practices and SOPs, which led to standardised, high quality work and increased stakeholder satisfaction.
Aug 2018-2020
Senior Design Researcher
TATA ELXSI
-
Led and empowered a project team of 6 junior to mid-level researchers and designers through crisp project planning, utilizing innovative research methods, and providing project and resource support
-
Drafted pitch proposals, managed project timelines and ensured quality deliverables for global clients including Samsung, Panasonic, Vivo, Government of Kerala, Asian Paints, Arcelik, Exxon Mobil, and more.
-
Earned TATA Elxsi Bravo Award for the impactful research and outstanding contribution towards the India Entry CMF Strategy for client Arcelik Beko.
Jun 2016-Aug 2018
Design Researcher
TATA ELXSI
-
Drove Tata Elxsi Consumer Trends program publishing yearly trend reports for 4 consecutive years. (link)
-
Crafted a research framework ("Inquire-Infer-Inform") for streamlining the research process that continues to serve as the main strategy for manoeuvring projects from problem space to pragmatic solutions. (link)
-
Clients include Nagpur Metro, Asian Paints, Tata Sky, Panasonic, Arçelik, and Daimler
Jan 2016-Apr 2016
Internship
TATA ELXSI
-
Worked on a self initiated inquiry into the problems faced during city-travel. I suggested IoT based systemic solutions for development by the internal tech teams.
-
Supported the research team on live projects
Jun 2015-Jul 2015
Internship
ONIO DESIGN (NOW TURIAN LABS)
-
Assisted the project team in mapping priority features and price tolerance of feature package modules for a crane platform by Mahindra.
-
Created the visual language for 2 different board games focused on enhancing the learning ability of kids.
EDUCATION
2014-2016
Master of Design
NATIONAL INSTITUTE OF FASHION TECHNOLOGY - MUMBAI
Design Research, Design Thinking, Research Methodologies
2010-2014
Bachelor of Technology
UNIVERSITY INSTITUTE OF ENGINEERING & TECHNOLOGY - PANJAB UNIVERSITY
Electronics & Communication Engineering
// Designing Head for Annual Tech Fest (2013)
EXPERTISE